Mooks Steady state theory
Art Direction & Design for Mooks Steady State Theory
Each year Mooks develop a range which is based on a more artistic, creative aesthetic. Steady State Theory explores mystical, scientific and mathematical elements. A logo was created using geometrical angles which encompasses these themes. This logo was then used as the swingtag for the range, on fabric labels, tee shirt print, hoodie print and on the instore poster/catalogue.